What sets SDI Innovations apart?

That’s easy. It’s the people.

A lot has changed over the past 40 years. Technology has advanced, businesses have grown, and the way we communicate looks a little different than it used to. But at SDI Innovations, there’s one thing that hasn’t changed: the importance of putting people first.

We’ve spent more than four decades building products, growing our brands, and finding new ways to make everyday tasks easier for schools. Along the way, we’ve learned that what matters most isn’t just what a company offers. It’s how that company treats the people it works with.

 

When you call us, you get a real person.

We’ve all experienced the frustration of calling a company and getting stuck talking to an automated system. You press a few buttons, listen to a recording, and hope you’ll eventually reach someone who can answer your question.

We believe customer service should be easier than that.

When you call SDI Innovations, you’ll talk to a real person who’s ready to help. Whether you have a question about an order, need help with a product, or aren’t quite sure who to contact, our team is here to point you in the right direction.

We also believe good customer service goes beyond simply answering the phone. It’s about listening, taking the time to understand a customer’s needs, and following through.

Over time, those conversations turn into relationships. We get to know our customers, and they get to know us. That’s something we value, and it’s a big part of why we enjoy what we do.

 

We’ve been helping schools for over 40 years.

SDI Innovations has come a long way since its beginnings in 1985.

Our story started in Lafayette, Indiana, when Sharon Powers founded School Datebooks at her kitchen table with a typewriter and an idea to help students stay organized. What began as a small business focused on student planners eventually grew into a family of brands serving entire businesses, and communities, but most of all schools.

Today, SDI Innovations is home to several brands that offer a wide range of products and services. While our company looks much different than it did in 1985, we’re still focused on finding practical solutions that make life easier for educational professionals.

With more than 40 years of experience, we’ve had plenty of opportunities to learn, grow, and adapt. We’ve seen industries change and schools’ needs evolve. We’ve also watched technology reshape the way people work and live. 

Through it all, we’ve continued to build on what we’ve learned while staying true to the values that got us started.

 

You get more products with fewer vendors to manage.

We know how much time goes into finding the right products, comparing vendors, placing orders, and keeping track of everything. When you’re juggling multiple projects, those tasks can add up quickly.

That’s one reason we’ve continued to expand what we offer.

What started with student datebooks has grown to include folders, banners, yard signs, wall decals, floor mats, and much more. Whether you’re preparing for a new school year, updating your building, or organizing an event, there’s a good chance we can help with more than one thing on your to-do list.

Instead of working with several different vendors, you can check multiple projects off your list in one place. Because you’re working with the same team, you have people you already know and trust to help you along the way. It’s one more way we’re working to make things a little simpler for our customers.

 

We take the time to get to know our customers.

No two customers are exactly alike, and we don’t expect them to be. Some people know exactly what they need when they reach out. Others have questions or need a little help figuring out where to start. Either way, we’re happy to have the conversation.

We want our customers to feel comfortable contacting us, whether it’s their first time or they’ve been working with us for years. If something doesn’t go as planned, we want to be there to help make it right.

We know that the little things matter. Returning a phone call, remembering a conversation, or taking a few extra minutes to answer a question can make a big difference. It’s not complicated, but it’s something we believe is worth doing well.

 

We’re always finding new ways to improve.

We’ve been around for more than 40 years. Longevity like that doesn’t come from staying stagnant. We know there’s always room to improve, and a lot of our best ideas come from listening to the people who use our products and services every day. Customer feedback helps us understand what’s working, what could be better, and what challenges we can help solve next.

As our company continues to grow, we’re always looking for opportunities to improve our products, explore new ideas, and make things a little easier for the people and schools we serve. After all, innovation doesn’t always mean creating something completely new. 

Sometimes, it means finding a better way to do something you’ve been doing for years.

 

At the end of the day, it’s still about people.

When we look back at how far SDI Innovations has come, we’re proud of the products we’ve created, the brands we’ve built, and the growth we’ve experienced. But we’re just as proud of the people who have made it possible.

Our employees bring their experience, ideas, and personalities to work every day. Our customers challenge us to keep improving and give us the opportunity to do what we do best. We don’t take either of those things for granted.

More than 40 years after our story began, we’re still a company that values real conversations, strong relationships, and making everyday tasks easier. As we continue to grow, that’s something we intend to hold onto.

 

Let’s start a conversation!

Does your school have a to-do list you could use some help with? We’d love to hear about it. Tell us what you’re working on and what you need. Our team is happy to talk through your ideas and see how we can help make things easier.

 

SDI Innovations simplifies life for schools, businesses, and communities. Through our family of brands, we deliver practical tools, from student planners and STEM kits and curriculum to scheduling software and ag marketing, backed by worry-free support. Connect with us through our social media channels: Facebook, YouTube, LinkedIn, TikTok, and Instagram.