About SDI Innovations
Simple, Worry-Free Solutions for Education and Business
We exist to make complex tasks feel effortless. For more than 40 years, our family of brands has delivered easy-to-use tools that support educators, businesses, and communities across the country. Whether you’re launching a STEM program, organizing a school event, planning a season of ag labeling, or keeping students on track with time management – we’re here to simplify your workflow, so you can focus on what matters most.
- Our Story
- Our Timeline
Our Beginning
Our company didn’t start in a boardroom. It started at a kitchen table with a simple idea and a clear purpose. From day one, Sharon Powers’ goal was to create solutions that take the stress out of everyday work for educators and professionals.
Her original mission is still at the center of what we do. While the goal hasn’t changed, our reach has. Today, we’re proud to support schools, organizations, and ag businesses nationwide and beyond, through a growing family of brands that people trust.
We’re still committed to making life a little easier, just like Sharon set out to do from the very beginning. The SDI Innovations family of brands is proud to be woman-founded, and her inspirational and entrepreneurial spirit continues to guide our work.
Our Supporting Departments
Business Development
IT
Marketing
Manufacturing
HR
Our Values
We uphold core values that guide our work and commitment to excellence. We call these our Kitchen Table Values:
Our Commitment to Community
At SDI Innovations, we believe in making a meaningful impact beyond our business. From education and literacy to community support and animal welfare, we’re dedicated to giving back through various initiatives, partnerships, and volunteer efforts. Through these partnerships, SDI Innovations goes beyond business – we create lasting impact.
Engaging in community fundraising and support.
Supporting financial literacy and entrepreneurial education for students.
Strengthening community programs through collective impact and support.
Strengthening community programs through collective impact and support.
Developing civic-minded leaders through connection, education, and service.
Building one-to-one mentoring relationships that nurture potential in youth.
Our Reach
PRODUCTS USED BY
1 in 25
AMERICANS
BUSINESS IN
23
COUNTRIES
CUSTOMERS IN
50
STATES
From Humble Beginnings to Leaders in Educational Solutions
Founded with a vision for innovation, SDI Innovations has grown into a trusted partner for schools, educators, and businesses across the nation. From humble beginnings, our commitment to quality and service has positioned us as a leader in educational solutions.
1985 – The Beginning
School Datebooks starts at Sharon Powers’ kitchen table and becomes incorporated.
1993 – A Family Business Expands
Tim Powers returns home to join his mother in the business. School Datebooks moves out of the basement to its first office at 9th & Kossuth.
1995 – New Headquarters
School Datebooks moves to the Roberts St. office.
1999 – Continued Growth
School Datebooks relocates to Old Romney Road.
2005 – Expansion into Printing Solutions
School Datebooks moves to its current location on Old US 231, and Ag Printers is established.
2006 – Strengthening Partnerships
School Datebooks partners with Lifetouch Portrait Studio to enhance its offerings.
2007 – Advancing Operations
School Datebooks begins in-house manufacturing to improve efficiency and product quality.
2015 – A Fresh Look
The office undergoes renovations, transforming into the colorful and recognizable space we know today.
2016 – A New Era Begins
SDI Innovations is officially formed, bringing together multiple brands under one umbrella. E-commerce expands with the launch of datebookstore.com and coloring book sales on Amazon.
2017 – Eventlink® Officially Launches
Revolutionizing school event management and communication.
2018 – Expanding into STEM Education
STEM Education Works launches, providing hands-on learning tools for students and educators.
2019 – Industry Leadership
School Datebooks acquires competitor Action Agendas, creating an even more robust e-commerce presence, adding more than 120 products on Amazon.
2019 – More growth
School Datebooks acquires largest competitor Premier Agendas, solidifying its position as a leader in student planners.
2020 – Commitment to Character Education
School Datebooks partners with Character Counts!® to support leadership and character-building initiatives in education.